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About
At 18, I built an e-commerce store to sell car paint. It didn’t make me any money, but it was enough to get me hooked on ecommerce, marketing, and all the technical stuff happening behind the scenes. I’ve been somewhere in that world ever since, helping brands solve messy problems across tracking, analytics, integrations, and growth.
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Experience
Brij • nyc, ny, USA • 2025—PRESENT
Lead Solutions Engineer
As Lead Solutions Engineer at Brij, I work at the intersection of customer needs, technical execution, and product strategy. Over the past months, I’ve:
Built Revenue-Driving Integrations, including integrations with Meta Ads, Bazaarvoice, and Postscript to help brands activate omnichannel advertising, collect reviews from non-DTC sales, and manage subscriber/event flows based on customer preferences.
Guided Consent Mode Adoption, working with the development team to align Brij’s platform with consent frameworks like Google Consent Mode, helping customers honor user consent preferences when deploying tags.
Educated Internal Teams, leading training sessions across the company on how Brij works with ad platforms and integrations in general, helping improve internal fluency and go-to-market execution.
Led Enterprise Pilots and Reporting, supporting pilots for major brands and building custom reports from raw platform event data to surface insights in a usable way.
Influenced Deals, Renewals, and Roadmap, using technical support, integration opportunities, and ad platform expertise to increase contract value, support renewals, and help shape Brij’s roadmap for the year ahead.
Elevar • Charleston, SC, USA • 2022—2025
Implementation Lead
As Implementation Lead at Elevar, I serve as the escalation point for the implementation team, and a source of technical expertise for engineering and product teams. Over the past years, I’ve:
Built Trust with Customers, personally leading tracking implementations on 200+ merchant sites, turning complex setups of our largest clients into smooth launches.
Championed Consent Management, building and maintaining integrations with top Consent Management Platforms (OneTrust, Cookiebot, Transcend, Ketch) and Shopify’s Customer Privacy API. I’ve also evangelized best practices—running public webinars, hosting internal trainings, and joining Elevar's CEO on a GDPR/CCPA compliance podcast episode.
Educated Employees & Partners, designing and delivering a series of in-depth technical trainings on topics like:
Chrome DevTools
Consent Management Implementations
The relationship of GA4, the Measurement Protocol & Google Consent Mode
Google Tag Manager for Consent Management
Klaviyo Event Tracking & Flow Optimization
Data Discrepancies Between GA4, Meta & Shopify
Client-Side vs. Server-Side Tracking
Contributed with R&D, building several prototypes that drove revenue for merchants. (Ask me about it!)
Leveraged Modern Tech, like JavaScript frameworks, Google Cloud (Pub/Sub, Cloud Run), Looker Studio, client and server-side GTM, and a whole lot of AI.
Delivered Real-World Results, from improving Meta's EMQ scores and reducing unattributed GA4 traffic to boosting revenue of abandoned-cart email flows, I helped merchants see exactly how Elevar’s platform translates into growth.
Before 2022
Previous Experiences
Stacked Marketer
Growth Marketing Manager
Built and managed paid social campaigns on Meta, TikTok, Snapchat, and more to drive newsletter readership, achieving 62% growth in record time.
Enterpreneur
While working with Stacked Marketer (an email newsletter for marketers), I noticed that traditional email analytics lacked the insights needed to understand the audience. To fix that, I built Matemetrics, a “Google Analytics for email marketing” that tracks and reports the channels bringing in the most engaged readers and lets you optimize campaigns around those metrics, not just raw sign-ups. I built the tech stack using JavaScript to capture browser context with each signup, an OAuth integration to export readership data into BigQuery, and Looker Studio reports on pre-scheduled queries. I then embedded those reports in a members-only area at matemetrics.com. I eventually moved on from the project, but I still own the domain because I like that name.
I also built two e-commerce stores years ago, in my early career years, which taught me a lot about content management systems, tag managers, landing pages, design and copywriting, as well as paid social and email marketing.
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Brands I've Worked With
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Education
BBA • Universidade Federal do Paraná • 2014—2017
Business Administration
At UFPR, I was exposed to the many disciplines of business: from finances, to marketing, to legal, to operations and more.
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Skills
Educator
Data
Dev
Privacy
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Languages
Proficient
English
Proficient
Spanish
Proficient
Portuguese
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Public Content
Webinar • Elevar • 2025
Webinar • Elevar • 2025
PODCAST • ELEVAR • 2024
COURSE • STACKED MARKETER • 2024
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Contact
Phone
Socials
LOCATION